Last november in Zagreb: talk with Daniela Angelina Jelinčić about cultural tourism

Daniela Angelina Jelinčić is a research adviser at the Insti­tute for Devel­op­ment and Inter­na­tion­al Rela­tions (IRMO) in Zagreb. She holds a Ph.D. in eth­no­logy from the Uni­ver­sity of Zagreb and her spe­cif­ic interests are in cul­tur­al tour­ism, cultural/creative indus­tries, cul­tur­al policy, cre­ativ­ity, exper­i­ence eco­nomy and social innov­a­tions. Also, she teaches cul­tur­al tour­ism, eco­nomy of cul­ture, cul­tur­al her­it­age man­age­ment, cre­at­ive indus­tries at the Uni­ver­sity of Dubrovnik, Uni­ver­sity of Zagreb, Edward Bernays First Col­lege of Com­mu­nic­a­tion Man­age­ment in Zagreb, and at the UNESCO Chair for Cul­tur­al Her­it­age Man­age­ment and Sus­tain­able Devel­op­ment, Insti­tute for Social and European Stud­ies (ISES) in Köszeg, Hun­gary.

“Cul­tur­al tour­ism dir­ec­ted to today’s tour­ists is much more than just a sup­ply of cul­tur­al products and ser­vices. It is all about exper­i­ences which today’s tour­ists require. Cre­at­ing cul­tur­al tour­ism products which entail spe­cif­ic exper­i­ences enga­ging all five senses and stir­ring emo­tions – that’s what the Zagreb work­shop was about. Exper­i­ences are every­where and in all aspects of the cul­tur­al tour­ism man­age­ment pro­cess: in the cre­ation of the main product, spin-off products, related ser­vices and atmo­sphere; in mar­ket­ing of the products and ser­vices as well as in their inter­pret­a­tion to tour­ism audi­ences. Par­ti­cipants of the work­shops, being musi­cians, intu­it­ively feel what needs to be done as to cre­ate these exper­i­ences. They showed their great interest for the top­ic and act­ively par­ti­cip­ated in the cre­ation of the site-spe­cif­ic music-related tour­ism products using a lot of humour and giv­ing fresh eyes and inter­cul­tur­al per­spect­ive to the task. Skilled and play­ful with words, they excelled in writ­ing a mixed inter­pret­ive-mar­ket­ing texts for their products. It was lit­er­ally hot at the Zagreb Museum of Con­tem­por­ary Art but I lit­er­ally froze (due to severe back pain). Still, my dear music friends, you used your skills and ‘melted’ the ‘ice in my back’ mak­ing it warm­er. The heat was on!”