Key guidelines about music promotion
“I would advise not to neglect any aspect that surrounds the creative act. Composing beautiful pieces is not enough, especially in this time of health crisis when concerts are almost all canceled. Working on its messages and on its digital communication is essential today. You need to preserve and maintain a social media presence today.”
Sylvain Chantal, lecturer during the Slash program, season 1
» STEP 1, MOODBOARD & STORYTELLING
The first step of the promotion work is to define what and who you will promote. To do so you have to define who you are, what is your universe. Slash musicians created for instance their own moodboards, trying to define in images and words their artistic core.
The references, colors, forms that you will put together in your moodboard will also allow you to work on another significant aspect of your promotion: your storytelling. The best way to promote your artistic project is to tell its story to people. Storytelling will make people relate to you as an artist and not only to your music. Think of what you want to tell. Think of how you want to present it. Write down what you’re willing and not willing to share on social networks, under what shape and what frame you want to broadcast this narrative.
» STEP 2, PRESS CONTENTS
To show a coherent profile in your different social networks and to be able to promote yourself, you have to prepare your biography, some photos (HD, adapted to social networks formats) and more generally, contents to put aside and that you can share whenever needed or asked.
“It was great to work on my biography and to have the chance to work on quality photoshoot. It’s always good to have content in advance when you don’t have news stories to share.”
Joanna Rives, selected artist of the Slash program, season 1
How to write an effective pitch for social networks?
4⁄5 lines maximum in your “home” language and in English:
- Who is the artist
- Similar artists
- Keywords: chill, bedroom…
- Key figures (via Spotify for artists, number of followers) Youtube views, number of concerts…
» STEP 3, ENGAGING YOUR LISTENERS
Be present on social networks, we can not emphasize this enough. Create a Facebook page, an Instagram account, a Bandcamp account, a Twitter and Tiktok account if you wish. Fan engagement is crucial so you have to share at least a part of your life with your communities.
It’s important to set a rhythm of publications, be organized and if needed, prepare a schedule of your publications for each social platform. Feel free to make a copy of the social network’s schedule below, made by Studio Volume.
Put aside some ideas of contents for when you don’t have any news to share on your artistic project. It can be initiatives you support, inspiring contents, short texts, moments of life…
Here are some tools that you can use to schedule your posts:
Application for programming Facebook and Instagram posts and reading statistics
- Management of multiple accounts
Application for programming and monitoring Twitter publications
- Management of multiple accounts
- IT Monitoring
Create your own social platform to build your fanbase & community.
Mailchimp is an all-in-one marketing platform that helps you manage and talk to clients, customers, and other interested parties. Their approach to marketing focuses on contact management practices, designed campaigns, and data analysis.
This app helps you to find what content to share with what audience. Online video distribution, sourcing, audience engagement, and monetization.
SuperPhone enables you to build personal relationships with your audience with individual messaging capabilities. Advanced analytics to track your text message marketing performance, revenue, and more.
Groover allows you to contact music professionals (media & labels) to have feedbacks on your work.