Get to know the speakers at Slash: Pablo Camino – Spain is Music

Pablo Cam­ino will be with us at Slash on the 22nd of Nov. in the inter­na­tion­al Pan­el about «The artist in the heart of a tour­ism area». Here, we will dis­cuss the place of the musi­cian and the music in a tour­ism strategy. For that reas­on we’d like to take a closer look at Pablo Cam­ino and Spain is Music. See the full pro­gram of the European Music Con­ven­tion here.

Can you tell us a bit about “Spain is Music” please?
Spain is Music is a music travel agency that organ­ises tail­or-made trips for those who want to get to know Spain, with music as a claim, and from there learn about oth­er aspects of the Span­ish cul­ture such as its gast­ro­nomy, his­tory, nat­ur­al land­scapes and cul­tur­al her­it­age.

What is your mis­sion and vis­ion as the dir­ect­or?
I am a music lov­er and I attend dozens of con­certs and fest­ivals every year. My feel­ing when I enjoy one of these con­certs is that for a few hours a bubble of hap­pi­ness is cre­ated for the hun­dreds or thou­sands of attendees that are there. This is pure magic for me. Some­thing as intan­gible as music is so power­ful as to make a place the basis of a great exper­i­ence. There came a time when I wondered why not turn that con­cert or fest­iv­al into the cen­ter of some­thing else. Some­thing that starts before the music­al event, some­thing that con­nects you to the place where the con­cert takes place. Why not take advant­age of the fact that we are there to taste the cuisine of the place, get to know its his­tory, meet loc­al people, inter­act with the musi­cians. All this can become a tour­ist and emo­tion­al exper­i­ence that can be struc­tured, dir­ec­ted and sold to people with cul­tur­al curi­os­ity.

© Spain is Music

What is your take on the place of music in a tour­ism strategy?
In Spain is Music we know Spain very well. We are con­stantly look­ing for the music that excites us and that is cre­ated here. We believe that this music should be known all over the world. We con­nect this music with oth­er char­ac­ter­ist­ics of the place where it is pro­duced to design a glob­al exper­i­ence. This helps us enjoy much more the music, the people who par­ti­cip­ate in the exper­i­ence, the food, the land­scape, the his­tory.
We are con­nect­ors of moments where things hap­pen that excite us, where we learn, we meet people like us, and above all, we enjoy music.

Thank you so much for the inter­view! See you in Nantes on the 22. Nov.
Check out the amaz­ing work Spain is Music is doing right now on their social chan­nels Face­book and Twit­ter!

© Spain is Music